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Customer Profile

DESIGNRESTAURANTS is the largest online affiliation of AA and Michelin starred restaurants aimed at providing the definitive directory and online booking service of the A list of the hottest restaurants to dine at. It offers both the most stylish and interesting places to eat along with those providing the exclusive privileges listed under our Club section.

About Us:

•    Founded in January 2004 DESIGNRESTAURANTS is promoted and targeted to the AB1 individuals who frequent luxury fine dining

     restaurants.

•     There are over 175 of the UK's finest restaurants listed on our site with over 90 featuring in our Club section and this continues

       to grow daily.

•     Website users can utilise the online booking facility and dine at any of the restaurants listed, with the confidence that

      DESIGNRESTAURANTS select only the finest restaurants for recommendation.

•     Users comprise of 65% Male and 35% Female

•     78% of our database are aged between 30 and 55 years old

•     26% of our database of users is London based with 74% based UK wide

About our Club Section:

•    The Club section of the site features restaurants providing exclusive dining privileges purely to subscribing Cardholders

•     There is currently in excess of 16,500+ subscribing cardholders

•     Club Members pay an annual fee of £75 inc VAT in order to become Cardholders or may join through affiliated luxury

      membership brands

•     The majority of our cardholders database are Senior Key Personnel from FTSE 100 Companies

•     90% of our corporate database are Managing Directors and Company Owners

•     67% of our database are individuals within Corporations, the remaining are private residents

•     Statistics reflect restaurants on average receive a 38% increase in covers during off peak periods

•     Club properties can expect to see on average between 6 to 30 covers per week

•     The average covers per membership card presented is 2.68

•     Cardholders dine out on average 3 times per week and are 3 times more likey to return than non members

•     Average spend for Cardholders is around £42 plus per head (excluding wine) after discount is taken into account

•     Member statistics reflect a 10% higher spend than non members due to up spend and profile type

•     Average percentage of spend on beverage is 36%

•     Cardholders consume over 0.78 bottles of wine per day (13 times the UK average)

                                   DESIGNRESTAURANTS, Anchor House, 50 High Street, Bagshot, Surrey, GU19 5AW